Our Story

The Founder’s Story
PFK grew from Paula Fox’s passion for all things natural and her wish to help others discover their perfect way to an inner calm……. The K stands for Kaizen, the Japanese philosophy of “Change for the Better".
Paula's Journey
Life is non-stop as a working mum with two teenage boys, and having a routine of having to be organised helps me to cope with the chaos of modern life. But like many other people, I have been overwhelmed by stress, anxiety and the pain of physical injury.
My happy place became my yoga mat, where I was able to find balance and strength and I was so passionate about the benefits, that I decided to become a yoga teacher.
After my mother fell very ill and was housebound, I found she was using air fresheners that were full of man-made chemicals and fragrances, which seemed to worsen her already weakened respiratory system. I had been using essential oils myself and knew they made me feel instantly uplifted and calm.
So, using my totally natural essential oils, I made her a candle. I wanted to surround her with pure aromas and hoped that the experience would ease her anxiety and help her to find inner peace.
That first candle was such a success, I started making them for friends and family. Then before I knew it, I was making wellness candles using oils that not only smell wonderful but could even benefit certain conditions. And so, PFK was born….
The PFK Difference
Today our philosophy remains the same and our belief is that our bodies and minds deserve only the best when we are developing new products.
When it comes to our products, we believe that they can only be 100% pure. Our PFK Promise means we only use natural ingredients – no chemicals, no parabens and certainly no artificial fragrances.